360 Degree Career Search Blog

Zionsville Marketing Company Adds 47 Jobs

ZIONSVILLE, Ind. (May 13, 2008) - Lt. Governor Becky Skillman joined executives from global motorsports marketer Just Marketing International today to announce the company's plans to grow its corporate headquarters here, creating more than 45 new jobs by 2012.

The company, which specializes in developing motorsports marketing and public relations campaigns for clients such as SUBWAY, DIRECTV, Crown Royal and IndyCar, will invest more than $3 million to expand its suburban Indianapolis headquarters.

"Motorsports has a rich history and a bright future in Indiana thanks to great companies like Just Marketing International and the work of Zak Brown," said Skillman. "As the motorsports capital of the world and home of the Greatest Spectacle in Racing, we'll continue our aggressive pursuit of new job-creating investment from companies like Just Marketing as we build Indiana's reputation as the location of choice for motorsports businesses."

Founded in 1995, the company provides a myriad of motorsports marketing tools that include car, team and event sponsorship, trackside and mobile marketing, product promotions and licensed merchandise to corporations, race teams and motorsports series. The company, which currently employs 90 associates in Indiana, will begin hiring information technology professionals, client services specialists and mobile marketing associates later this year in addition to maintaining its staff of more than 40 at its satellite locations in Charlotte, N.C., New York City, Germany, United Kingdom and Canada.

"Our corporate DNA includes a uniquely deep understanding of motorsports and its power to sell products and build brand loyalty," said Zak Brown, founder and chief executive officer of Just Marketing International. "Our growth is driven by our ability to help major corporations advance their businesses using racing as a marketing tool. We are a global company that proudly makes Indiana our headquarters. Besides being a great place to live and do business, we consider Indiana to be the worldwide capitol of motorsports."

The Indiana Economic Development Corporation offered Just Marketing International up to $250,000 in performance-based tax credits and up to $98,500 in training grants based on the company's job creation plans. The Town of Zionsville will consider property tax abatement.

"In Zionsville, we value commitment to the community, and JMI represents so much of what we seek to foster in our town," said Matt Price, Zionsville Town Council president. "JMI initially chose to locate here because of our local quality of life and atmosphere, and it has grown and prospered to a point where it is ready to make another substantial investment in our community. We are proud to be the home of JMI's world the headquarters."
The announcement of Just Marketing International's growth comes less than a month after the firm brokered a major sponsorship relationship between DIRECTV and the IndyCar Series.

Just Marketing International is one of more than 1,400 motorsports-specific businesses in Indiana that employ thousands of Hoosiers. Since creating an initiative in 2005 to focus on attracting new motorsports businesses to Indiana, the Hoosier state has worked with industry leaders such as David Powers Motorsports, Vance and Hines and Hoosier Racing Tire, who collectively have committed to create more than 300 new jobs in Indiana and invest more than $33 million in their Indiana motorsports operations.
About Just Marketing International

Just Marketing International (JMI) is the global leader in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments.

JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, Lenovo, BMW, Hilton International, Johnnie Walker, IRWIN Industrial Tools, SUBWAY® Restaurants, Remington Products and UPS, among others. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series.

For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.